Strategies for Growing Your Business While Staying Lean

May 25, 2023

Running a business can be a rollercoaster ride, whether you're a tradie, consultant, engineer or any other type of business owner. In today's economy, where investors and owners are concerned about the possibility of a recession, it's more important than ever to keep your business lean. 

While obtaining funding may not be as easy as it used to be, it's still possible to grow your business and achieve the funding you need. It's time to refocus on your growth plan, get back to basics, and seize opportunities as they arise. So, whether you're a startup founder or a seasoned business owner, it's time to get lean and efficient.

Learned from many successful, lean businesses, here are some tips to help you run a lean business:

Understand your cash cycle

Any business owner understands the importance of capital and cash flow. Knowing how to convert sales into cash, minimise outflows and reduce the time your working capital is tied up is crucial for reducing reliance on external funding. This is especially important in times of rising interest rates and reduced investment.

Use data to inform decisions

Without data, or accessibility to insights, a business will surely crumble. To run a lean business, you need a clear understanding of your finances and operations. Use data to identify areas for improvement and make informed decisions about where to invest your resources. 

A huge part of leveraging data is proper use of systems, methodologies and internal processes. 

With cloud-based systems, access to business apps has never been easier and more affordable with low set up and infrastructure costs. 

For service based business in particular, transforming business processes to become more efficient and lean has never been easier with WorkflowMax integrations. By automating data and tasks, and simplifying task management, businesses can optimise your workflow and redirect focus towards more critical tasks, such as client relations and project management. 

Leverage software integrations

Some of the most popular software integrations tools are:

  • Box is a cloud storage and collaboration platform that allows users to securely store, share, and collaborate on files and documents. The WorkflowMax integration enables users to easily access and share files and documents within their WorkflowMax account.

  • PlanRight is a resource scheduling and capacity planning software that allows users to manage their team's availability and workload. By integrating PlanRight with WorkflowMax users will be able to interact with their team's schedule using data synced from their WorkflowMax account.
  • HubSpot is a comprehensive marketing and sales platform. The integration between HubSpot and WorkflowMax enables seamless data transfer, streamlines workflows, and allows businesses to manage their customer journey from lead generation to project execution more efficiently.

Use money wisely:

With investment appetite currently at a low, it's important to use your money strategically. Prioritise your investments around initiatives that will help you grow your business in the short to medium term and look for cost-saving measures that can increase your profit margins.

Have a clear plan for growth:

Uncertainty can be daunting, but having a clear plan for growth and building a resilient business is essential. Businesses who are too widely spread in their sales, marketing, and operations often struggle with remaining lean and profitable. Focus on your core business, the part of your business you do the best, and get back to basics.

Creating a strong foundation that will enable you to capitalise on new opportunities quickly and easily, when others can't.

Through leveraging WorkflowMax by BlueRock’s quoting functionality, businesses can easily leverage past projects to execute on new business quotes quickly and confidently.

With our updated user interface, this feature is easier than ever, allowing businesses to save time managing jobs, and more time billing (their time) and profiting.

Register your interest now for WorkflowMax by BlueRock to stay informed of the upcoming Beta release in December 2023.

Register your interest

If you’d like to express interest in WorkflowMax by BlueRock, fill out the form below and we’ll keep you iproduct updates, news and next steps.

There will also be an exciting opportunity for customers to be involved in the beta program early next year, with amazing incentives in place. If you’re an existing WorkflowMax partner, and would like to sign up for updates from BlueRock, please visit our partner page